American Express Black Card - The Legend
December 30, 2008
If you are using a credit card for your purchases, you are probably aware of its privileges. When it comes to privileges, American Express was rumored to have issued a Centurion Card or the black card that features extra ordinary exclusive benefits to high ranking and dignitary celebrities and private individuals. It has been rumored that the cardholder is entitled to many benefits and privileges.
The Black Card is offered through an invitation sent from the American Express to cardholders who met certain criteria according to the strictest standards. The introductory credit card charge before was $1000, now the cardholders are required to pay $2500 annual charges and $5000 initial fee. This card is really meant for individuals who are financially capable of paying the charges and fees.
As with anything new or different, a sort of urban legend started to circulate about the ‘black credit card‘. The legend said there was a black credit card that allowed celebrities and persons of high rank unlimited credit and the ability to visit very high class stores after business hours. The unconfirmed reports first started being spread in the 1980s. The truth of the matter was it was not a credit card at all but an information card that had American Express Travel numbers as well as hotel assistants services numbers.
The rumor about the Centurion card was about the widest range of benefits and privileges it extends to the cardholder. It emphasizes the freedom to buy anything as much as the cardholder wants it. Although the rumor was widespread in the industry, no one really ever had it or get to use it.
American Express used the rumors that had circulated about the black card that was so special to start the Centurion card in the fall of 1999. This card was only available to those who had the Platinum card and instead of being made of plastic; this card was made of metal.
American Express sends invitations to qualified cardholders. Once the cardholder is qualified to have met the criteria, he will then be invited to avail the Centurion card. For cardholders located in different countries, they can also be qualified as applicants by the American Express through sending the invitation. The Platinum card will serve as the exclusive “invitation only” Centurion Card that is electronically linked to the American Express.
When the Centurion card was first issued it had an annual fee of $1000 but it was soon raised to the fee charged now of $2500. The first person deemed worthy of having one of these credit cards was comedian, Jerry Seinfeld. Part of the reason for this may have been because he was a spokesperson for American Express.
Centurion Card became famous around the business industry because of the urban legends in circulation. The rumors about the black credit card continue to circulate to all people concerned. Although the rumor was not true, new rumors and tales would still come up. This will make the Centurion Card more controversial and the promotion would generate more applicants as well.
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